Digital content creators are facing fresh hurdles as major platforms like Facebook and YouTube ramp up efforts to enforce stricter content policies. With millions worldwide relying on these platforms for income, especially through video content, the crackdown targets users who fail to upload original material, a move that could significantly impact many creators’ earnings.

Meta has announced strict action against accounts found copying and pasting content. Meta’s latest announcement underscores its commitment to combat content theft. Users who consistently replicate text, photos, or videos from other creators risk having their accounts closed and monetisation halted. The distribution and reach of these posts will also be significantly reduced. In line with these measures, Meta has already removed about 1 crore profiles that were found copying posts from prominent content creators.

5 Lakh Spam-Linked Accounts Taken Down

Meta has also shut down 5 lakh accounts linked to spam. The company is working to identify fake posts that earn money despite lacking original content.

To deter users from profiting without creating unique content, Meta is also reducing the visibility of comments from those who engage in copy-pasting. This approach aims to curb their monetisation opportunities. These actions mirror recent moves by YouTube, which has begun removing repetitive and AI-generated videos from its platform.

Who’s Been Granted Exemption?

However, Meta has provided exemptions similar to YouTube. Users who create reaction videos or content by engaging with someone else’s work will not face repercussions. Likewise, those participating in trends or expressing their opinions on existing content are also exempt.

No More Payouts For These Users

Meta’s focus remains on those who plagiarise content and claim it as their own, ensuring they will no longer receive financial benefits. The company is also testing a system to attribute proper credit to original creators by linking duplicate videos to the original content, directing the audience to the source.