ChatGPT users can now use Sora to generate images for free. The AI tool feature built within ChatGPT lets you create images and even videos using text prompts. The rollout marks another major step in making advanced creative tools more accessible to a broader audience.

While image generation is now freely available to all ChatGPT users, video creation capabilities within Sora remain exclusive to paying subscribers.

Those with a Plus or Pro plan can unlock the option to generate videos in full HD (1080p) quality, with a maximum duration of 20 seconds. The decision to limit video access to paid users likely stems from the high computational demands and processing power required to produce realistic AI-generated video content.

To use the Sora platform within ChatGPT, users must create a unique username. This not only identifies them on the platform but also enables social sharing of their creations, mimicking the functionality of modern social media apps.

While users can freely download the content they generate, the platform restricts the ability to download media generated by others, helping protect creative ownership and usage rights.

Visually, the interface draws strong comparisons to the recently released Meta AI mobile application, with a clean and user-friendly layout optimized for both browsing and creation.

Downloads are provided in high-quality PNG format without any visible watermark, although the metadata embedded within the file will confirm that the image originated from OpenAI’s Sora tool.

Sora offers a wide range of customisation features for both image and video generation. Users can choose from multiple aspect ratios to suit different platforms, request several variations of a single prompt, and apply one of several built-in visual themes.

These pre-set styles—such as Film Noir, Balloon World, Pixel Art, and Cartoonify—are designed to guide the overall look and feel of the final output, giving users greater creative control.

Each user also receives a personal media library, which is automatically organized into intuitive categories including “My Media," “Favourites," “Uploads," and “Trash." Additionally, users can create their own folders and name them according to personal preference, making it easier to manage and retrieve content for future use.

Adding to its social aspect, Sora includes a community feed that showcases both images and videos generated by other users.