Online scams are a menace almost everywhere on the internet and with AI the future looks scarier. Google is now trying to use the power of AI to fight it and even reduce its impact. The biggest way to tackle these AI scams is to be alert and able to detect their danger, and the company is doing these using advanced AI tech across Search, Chrome and even Android. 

How many times have you stumbled on to a suspicious looking website with no security links, no clarity on what it does and still seeks your data, that’s a classic case of a spoofed website that can steal your details.

Google wants to stop these websites from targeting people. 

Google’s AI Mission To Fight Online Scams 

Search is one of the prime targets of these scammers, as they manage to outsmart the algorithm to get their details at the top of the results. People feel safe about opening these links or calling the phone numbers of the supposed customer care services, which inadvertently guides them to the scammers.

Google says AI has helped them catch 20 times more such pages, and listings reduced by over 80 percent in Search. 

Gemini Nano AI is playing a big role in keeping people safe on Chrome from these scams and the browser can now analyse the threats of these websites and warn users in real-time about the dangers of opening the link or responding to any message. Gemini’s on-device processing ensures the company does not need to send the data back to its server to secure the channels. 

And yes, Android is also going to benefit from the upgrades in AI at Google, allowing you to enable the safety feature across apps like Chrome, Google Messages and even the Phone app where spam and scam detection could help millions of users. You already have third-party apps like Truecaller and even Apple’s own spam detection systems but AI could be the best way to beat the scammers. 

Having said that, AI has become a favourite tool of hackers/scammers making it easy for them to adopt new tricks and create them in seconds. It seems Google feels the best way to beat these AI scams is to fight it with AI and now we are getting it across the board for billions of users.