A new “Unsubscribe" option is coming to the Google Messages app in countries like India. The new feature is basically offering users some reprieve from annoying spam messages that have littered through its Rich Communication Services (RCS) and SMSs.

It has been stated that the most recent version will enable users to better control promotional items in the message inbox. Furthermore, users will be able to keep their inboxes clutter-free and cleaner.

When the unsubscribe button is available, it will show up in the conversation’s overflow menu or at the bottom of the message thread, directly above the text box.

As per a report by 9To5 Google, the unsubscribe button is primarily intended for business messages that are not necessary and for marketing, advertising, or promotional content that bombards users.

The user will be asked to provide the reason for unsubscribing after tapping on the button. These options will include spam, not signed up, too many messages, and no longer interested. A further notice titled “Report this sender" will show up if the user chooses spam.

According to the report, Google Messages uses the user’s number to send the “STOP" order to the sender in the background. This stops the provider from sending out any more marketing messages. However, if the user requests it, necessary messages like boarding cards, one-time passwords, or unsubscribe confirmations might still be sent.

Google Messages Unsubscribe option comes to these markets:

It might not be possible for the company to handle the unsubscribe request directly if the user has decided to disable all messages through their account settings. Businesses may then redirect the user to their account settings to modify their notification options in such a situation.

Even with Google’s constant efforts, spam messages continue to be a major issue.