YouTube is taking AI to disrupt its creator market by offering Shorts videos that can be created using basic text prompts. The video streaming platform intends to bring Google’s Veo 3 AI model to the feature which makes shooting a video and creating a script redundant in a big way. The integration of Veo 3 into YouTube Shorts is expected later this year and the update was shared by YouTube CEO Neal Mohan at an event recently. 

Like any other AI model launched this year, you can generate content by offering text prompts. Google is aiming to go AI-centric with most of its products but Shorts pivoting to AI could mean trouble for those who make a living because of the platform. 

YouTube’s AI Push For Shorts: Worrying Signs 

Veo 3 AI model works with Google’s paid AI plans so YouTube will need to unlock that aspect to allow people to use the feature. AI content has become a concern for privacy and deep fake experts and creating videos using text prompts could go haywire without adequate moderation in place. 

The company is seeing over 200 billion views per day on Shorts, which translates into a hefty pay for the creators. Does using AI change that model for both the parties, certainly but YouTube will need to be smart with its plans and share them with the community to avoid facing heavy backlash. We have already seen AI models hallucinate content and companies face copyright cases for allegedly infringing content. 

YouTube going AI with Shorts could open a new can of worms that will need higher certification and better way to separate the original from the AI-generated videos. The platform’s obvious issues with fake videos have become apparent and the last need they need is for AI-based videos to wreak further havoc among the users. 

YouTube could also play into the hands of its rivals by tempting the creators to jump ship and consider TikTok and Instagram Reels as their next business avenue if the Shorts AI evolution goes ahead.