NEW YORK, June 16 — Trump Organisation launched a self-branded mobile network today, dubbed Trump Mobile, signalling a new effort to court conservative consumers with a wireless service positioned as an alternative to major telecom providers.

The Trump family, long known for its real estate empire, luxury hotels, and golf resorts, has in recent years ventured into newer arenas including digital media and cryptocurrency.

The Trump Organisation said ahead of the president’s inauguration that control of the company would be handed to his children, replicating the arrangement from his first term, though concerns about potential conflicts of interest remain.

The company is the main holding entity for most of the US president’s business ventures.

The Trump Organisation said today its new mobile venture would have call centres based in the United States and phones made in America. — Reuters