Apple WWDC 2025 had new iOS versions, new features for Mac users and other devices. But the company’s AI release list only had a recap of the existing feature and some bad news as people are waiting to see the AI-powered Siri roll out. 

Apple’s Craig Federighi went through the Apple Intelligence features such as writing tools, emoji/image creation, cleaning up photos, finding media, summarising content, etc. while focusing on privacy. And later on he shared some expected updates around Siri and when the new version is expected to release in the market. 

Not Surprising

Federighi said the company is doing its best to make the AI-powered Siri “more personal" but confirmed that bringing these changes and enhancements will require time to reach the standard that Apple aspires to offer. 

Apple and AI is becoming a fractious deal and it seems we might have to wait longer to see its recent AI changes come to fruition. WWDC 2025 will be 12 months since Apple first introduced its AI features and showed us the promising Siri AI demos. Now one year later the company is being more honest with its situation and not going overboard with promises that cannot be fulfilled. 

Apple has privately realised its mistake in understating the AI impact and the Siri AI upgrade is not expected before 2026, something that Federighi has indirectly conveyed during the WWDC 2025 keynote this week. He is equally pivotal to the company’s slow movements in the AI arena because of his early apprehensions around the hype of AI in the industry.

Having said that, Apple did announce its plans to open up access for apps to use its intelligence through its foundational model framework.

The keynote made it clear that Apple has a long way to go before it can catch up with Google and OpenAI and sometimes acceptance is more important to get a fresh start. Now, everyone, including Apple’s shareholders, will be hoping that WWDC 2025 is the step in the right direction that will bear fruits in the next 12 months.