Airtel has announced two major upgrades to its AI-based spam detection tool to protect users from spam calls and messages. The telecom company will now alert customers about international spam calls and SMS messages.

In addition, users will receive spam alerts in their preferred Indian languages — making it easier for people across the country to understand and respond to these warnings.

This new feature will be available in ten Indian languages, including Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Telugu, Punjabi, and Urdu.

Airtel said more languages will be added in the future. Currently, the alerts in regional languages are available only for Android users.

The move comes after Airtel noticed a worrying trend. While the company’s spam detection tool had successfully reduced domestic spam, scammers started using foreign networks to make spam calls to Indian users.

This led to a 12 percent increase in international spam calls over the last six months. The latest upgrade is aimed at stopping this new threat.

Airtel’s AI-powered tool, which was launched in September 2024, has already flagged more than 27.5 billion spam calls. That’s equal to identifying around 1,560 spam calls every second. Since its launch, Airtel customers have also experienced a 16 percent drop in spam calls.

Airtel and Apple have joined hands this month to give its subscribers free access to some of the popular Apple platforms. The deal will allow Airtel postpaid and Wi-Fi customers to access Apple TV+ streaming app using their account. The telco says all postpaid mobile users and Airtel Xstream Fibre customers can stream the Apple TV+ content catalogue by choosing select Wi-Fi or postpaid plans.

Airtel becomes the first internet service provider (ISP) in the country to offer Apple TV+ streaming access. That’s not all, the postpaid customers will have short period access to Apple Music for free. The streaming platform offers content to all of its home Wi-Fi (Xstream Fiber) customers who have the Rs 999 or higher plans.